Biti's Smart


Have you ever heard of a scientific fact that activities make kids smarter? Biti's Smart is an ambitious project of Biti's to help kids grow smarter throughout physical exercises. In order to achieve that, Biti's Kid creates a range of shoes with 3 main purposes:

Comfort: Shoes are designed with latest technologies such as Phylon, EVA and Airmesh to make kids comfortable while wearing. As the result, shoes are softer, lighter and more comfortable.

Smart: Inside every shoes, there are chips designed to track kids activities. These chips are connected with Biti's Smart app so parents can review all the physical datas and suggest them the best activities for their children.

Together with IPD, Biti's want to study and research the activities benchmark for Vietnamese kids.

Our Scope of work: Create a story to inspire audiences of Latest Biti's Kid's product. 

Client: Biti's Kid
Agency: Redder, Red Cat Motion
Live Production: Draco Film

Design & Direction: Freaky Motion